The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Sour Milk Tea Cakes

1 cupful cornmeal 2 cupfuls flour 4 tablespoonfuls Crisco 3/4 cupful sugar 2 eggs 1 teaspoonful baking soda 1½ cupfuls sour milk 1 teaspoonful salt 1 teaspoonful lemon extract Beat up the eggs, add meal and milk and mix well, add flour, sugar, soda, and salt sifted together. Now add extract and Crisco, melted, and beat two minutes. Divide into Criscoed and floured gem pans and bake in moderate oven fifteen minutes.

Sufficient for sixteen cakes.

For the Modern Kitchen

A plain cornmeal muffin leavened by the reaction between soda and sour milk. Two things determine whether they rise: genuinely acidic milk, and getting the batter into the pans without delay.

A Little History

The Story of Crisco was published by Procter & Gamble in the 1910s to teach American cooks what to do with a then-new product: hydrogenated cottonseed oil, sold as a solid white fat that behaved like lard but kept without refrigeration and carried no animal flavour. Sour-milk cornmeal gems were long-established in American home baking, using up the naturally soured milk that a household with a milk cow produced — so a reader met the fat in an otherwise familiar recipe. The book's habit of using "Crisco" as a verb ("Criscoed and floured gem pans") is advertising doing double duty as instruction. The underlying chemistry is older than the brand: acidic milk plus baking soda produces carbon dioxide directly, which is why soda breads and sour-milk cakes predate commercial baking powder.

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