The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 15

Menu: Broiled Smelts; Roasted Squabs; Oyster Plant, Italian Style; Oriental Salad; Sweet Cider Jelly; Coffee Broiled Smelts-Select 12 large smelts, clean well and split. Chop 12 olives, 1½ green pepper with seeds removed, 2 sprigs parsley, add 1/2 tablespoon Crisco. Spread paste inside each smelt. Close fish together, sprinkle with salt, moisten with melted Crisco and broil over clear fire.

For the Modern Kitchen

A short, workable broiled-fish recipe from Crisco's promotional cookbook. The trailing line about poêléed fowl and cranberry sauce is the heading of the next day's menu in the calendar, not part of this dish.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco went on sale, and it exists to demonstrate that a hydrogenated cottonseed-oil shortening could stand in for butter, lard and suet in every corner of the kitchen. That accounts for the half tablespoon of Crisco worked into an olive-and-pepper paste, where an earlier cook would simply have used butter and thought nothing of it. The "Calendar of Dinners" section supplied a full menu for every day of the year, so that the product turned up on the table daily rather than occasionally. Smelts were a sensible choice for an autumn menu: small, oily, caught in quantity along the Atlantic coast, and cheap enough in season that a dozen was an unremarkable purchase. They were commonly fried whole in deep fat, so broiling them split and stuffed reads as the slightly dressier treatment a hostess might want for a company dinner.

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