The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Creamed Potatoes au Gratin

2 tablespoonfuls Crisco 1 tablespoonful flour 1 quart peeled and diced 1 cupful grated cheese potatoes 1 teaspoonful salt 2 cupfuls milk 1/4 teaspoonful white pepper Few breadcrumbs Cut potatoes in about 1/2-inch pieces, then boil carefully in boiling salted water. When done, drain, and pour into Criscoed fireproof dish. Blend Crisco and flour in saucepan over fire, add milk, stir till boiling, then add cheese and seasonings. Pour over potatoes; grate a little cheese over top, sprinkle with breadcrumbs and bake five minutes in hot oven. Vegetables

For the Modern Kitchen

The ingredient list has been scrambled by the book's original two-column layout; read it as 2 tablespoons Crisco, 1 tablespoon flour, 1 quart peeled and diced potatoes, 1 cup grated cheese, 1 teaspoon salt, 2 cups milk, 1/4 teaspoon white pepper, and a few breadcrumbs.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with an entirely new product: a solid white vegetable shortening sold in a can, launched in 1911 as a substitute for lard and butter. Many recipes in the book use the word twice, once as an ingredient and once as a verb, and "Criscoed fireproof dish" is a fair sample of the house style. The dish itself is older than the fat in it: gratins built on a flour-and-butter white sauce with grated cheese descend from French household cookery, and the phrase au gratin refers to the browned crust rather than to cheese specifically. "Fireproof dish" was a common term of the era for the ovenproof earthenware and glass then coming into home kitchens; Pyrex ovenware reached the American market in 1915, a couple of years after the book.

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