The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Sauce (Lemon egg cupful melted Crisco)

1½ lemon 1 egg ½ cupful melted Crisco ½ teaspoonful mustard 1 yolk of egg 1 pinch powdered mace ½ teaspoonful salt Salt, pepper, and red pepper 1 pinch red pepper to taste 1 tablespoonful vinegar ½ cupful picked shrimps 2 chopped gherkins 1 teaspoonful chopped parsley For fish. Wash dry and trim flounder. On one side make cut down center from near head to near tail and raise flesh from the bones. Make a stuffing with Crisco, parsley, breadcrumbs, herbs, shrimps, lemon juice, seasonings, and nearly all the egg, and insert under the fillets of the flounder, leaving the center open. Dot with Crisco. Brush fish over with remaining egg, sprinkle with browned breadcrumbs, put on Criscoed baking tin, and bake thirty minutes. Serve with sauce.

For sauce. Put egg yolk into a bowl, and, with a wooden spoon stir a little; then add by degrees melted Crisco, stirring constantly; then add seasonings, vinegar, gherkins and parsley.

For the Modern Kitchen

Two recipes sit here in one entry: a stuffed baked flounder and a cold emulsified sauce built like mayonnaise. The ingredient column has been scrambled in printing, so read the method first and treat the list as a rough guide.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco two years earlier as the first widely marketed hydrogenated vegetable shortening. Its job was to persuade cooks that a single tin of white fat could stand in for butter, lard and salad oil alike, which is why a delicate emulsified sauce that any French kitchen would have made with olive oil is here built on melted shortening. The fish itself is thoroughly Anglo-American of the period: a flat fish boned along the spine, stuffed with a bread-and-shrimp farce, breadcrumbed and baked, and sent out with a cold sharpened mayonnaise dotted with gherkin and parsley. Stuffed and sauced dishes like this one appear across turn-of-the-century household cookery because they stretched a modest fish into a course fit for company.

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