The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Fruit Rolls

1/8 lb. chopped candied citron peel 1½ cupful chopped English walnut meats 1 cupful milk 1 yeast cake 1/4 cupful lukewarm water 1/4 cupful sugar ½ cupful currants 1/4 cupful melted Crisco 2 teaspoonfuls salt 2 eggs ½ cupful chopped cocoanut ½ cupful sultana raisins ½ teaspoonful powdered cinnamon ½ teaspoonful powdered mace Flour Scald milk, when lukewarm add yeast cake dissolved in tepid water and 1/2 cupfuls flour, beat well, cover and let rise till light. Add sugar, salt, eggs well beaten, Crisco and enough flour to knead; knead, let rise again. Roll out one-eighth inch thick, spread with melted Crisco, sprinkle with sugar, cinnamon and mace, fruit and nuts; roll like jelly roll and cut in one inch pieces. Place pieces in Criscoed pan, let rise, brush over with melted Crisco, and bake in hot oven twenty minutes.

Sufficient for sixteen rolls.

X 2 cupfuls molasses 1 cupful brown sugar

For the Modern Kitchen

A sweet yeast dough rolled with dried fruit and spice, from Procter & Gamble's 1913 promotional cookbook. The ingredient list is generous with fruit and vague about flour, so the dough is built by feel.

A Little History

The Story of Crisco (1913) was written to teach American cooks what to do with an unfamiliar product: hydrogenated cottonseed oil, sold as a solid white fat that behaved like lard but came from a plant. Recipes like this one exist to prove versatility: Crisco greases the pan, spreads the filling and glazes the top, several jobs in a single roll. The rolls themselves are squarely in the northern European tradition of enriched, spiced, fruit-studded yeast bread, kin to the fruit breads that German and Scandinavian immigrant bakers brought to American kitchens, and the combination of currants, sultanas, citron and mace was standard festive-baking vocabulary at the time. Mace, the outer covering of the nutmeg seed, has largely fallen out of everyday American use since.

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