The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Jerusalem Artichokes

2 tablespoonfuls Crisco 1 lb. artichokes 2 tablespoonfuls flour 1 yolk of egg 2 teaspoonfuls lemon juice 1½ cupfuls milk 13/2 2 tablespoonfuls cream Salt and pepper to taste 1 teaspoonful chopped parsley 1/4 cupful vinegar 1 pint boiling milk Wash and scrape artichokes, and throw each one in cold water containing vinegar; when all are done, rinse in water and put into boiling milk, add cupful of boiling water and teaspoonful of salt. Boil quickly with lid off, pierce with fork to know if done. Lift into hot dish and cover with sauce. Blend Crisco and flour in saucepan, over fire, add milk, salt and pepper, and cook five minutes. Remove from fire, add egg beaten with cream and lemon juice, pour over artichokes and sprinkle parsley over top. Vegetables

For the Modern Kitchen

A boiled root vegetable finished with a lemon-and-egg-enriched white sauce. The technique is sound; the main adjustments are the fat, the cooking medium and knowing when the tubers are done.

A Little History

Jerusalem artichokes have nothing to do with Jerusalem: the name is generally traced to a corruption of girasole, Italian for sunflower, the plant whose tubers these are. Native to eastern North America and long cultivated by Indigenous peoples, they were carried to Europe in the early seventeenth century, took hold there as a field crop, and returned to American kitchens as a somewhat old-fashioned vegetable. Their presence in a 1913 promotional cookbook for Crisco is telling: the shortening was new and had to prove itself in every corner of the kitchen, so the book worked methodically through what appears to have been a familiar range of dishes, including modest boiled vegetables in white sauce, substituting the new fat wherever butter or lard had stood. The tubers store inulin rather than starch, which is why they taste faintly sweet and why some people find them hard to digest in quantity.

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