The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Yorkshire Fruit Loaves

2 lbs. flour. 3/4 cupful Crisco. 1 teaspoonful salt. 2 cupfuls milk. 1 yeast cake. 1 cupful sugar. 1 cupful sultana raisins 1 cupful currants ½ cupful seeded raisins 碧 ½ cupful chopped candied citron peel 1 teaspoonful powdered ginger ½ teaspoonful powdered mace Heat Crisco in milk, then cool and add yeast cake mixed with a little sugar; stir in flour and salt, and allow to rise four hours. Mix sugar, fruit, peel, and spices into risen dough. Let rise again then divide into two Criscoed loaf tins. Allow to rise fifteen minutes, then bake in moderate oven one and a half hours.

Sufficient for two medium-sized loaves.

For the Modern Kitchen

A yeast-raised fruit bread rather than a cake, of the type sold in Yorkshire bakeries as "fruit loaf" or "spice loaf." The method is sound but the quantities for the dough itself have not survived intact, so treat the fruit and spice list as a guide to flavour and use a familiar enriched-dough formula as the base.

A Little History

The Story of Crisco (1913) was a promotional cookbook published by Procter and Gamble to teach American cooks what to do with a wholly new product: a shortening made from cottonseed oil, hardened by hydrogenation, that behaved like lard but came from no animal. Its recipe collection ranged widely, and English regional baking is among the traditions it drew on. Yorkshire fruit loaf belongs to the north of England tradition of enriched yeast breads studded with dried fruit and warm spice, cousins to Yorkshire teacakes and the spice loaves eaten at Christmas and, in some districts, with cheese. Ginger and mace here suggest an older English spicing rather than the cinnamon more common in later American baking, and the long unhurried rises suit a kitchen with no proofing box.

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