The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rolled Oats Bread

2 cupfuls boiling water 2 tablespoonfuls Crisco 1 cupful rolled oats ½ cupful molasses 2 teaspoonfuls salt 1½ yeast cake ½ cupful lukewarm water Flour Add boiling water to oats and allow to stand one hour; add molasses, salt, Crisco, yeast cake dissolved in lukewarm water, and flour to make Breads, etc. stiff dough; knead well, let rise, knead a very little, divide into two Criscoed bread pans, let rise again and bake forty minutes in moderate oven. Sufficient for two small loaves.

For the Modern Kitchen

A straightforward molasses-and-oatmeal yeast bread from Procter & Gamble's promotional cookbook. The only real gaps are the flour quantity and the yeast, both of which need translating.

A Little History

"The Story of Crisco" (1913), compiled by Marion Harris Neil, was published by Procter & Gamble to teach American cooks what to do with a wholly new product: a shortening made from cottonseed oil hardened by hydrogenation, introduced in 1911. Many of the recipes in the book appear to be existing household standards with Crisco written into them, and this is a clear example — oatmeal-and-molasses bread was long established in New England and the Maritimes, where oats were cheap and molasses arrived by the barrel from the West Indies trade. The original would have used butter, lard or drippings; here two tablespoons of Crisco stand in, which was the whole point of the volume. The text itself heads the loaf "Breads, etc."

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