The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Steamed Nut Bread

½ pint graham flour 1/3 cupful Crisco ½ cupful white flour 1 cupful chopped English walnut meats ½ teaspoonful salt 2 teaspoonfuls baking powder 1 cupful milk 1 cupful sugar 1 egg Cream Crisco and sugar together, add egg well beaten, milk, salt, flours, baking powder, and nuts. Mix and turn into Criscoed mold, cover with greased paper and steam two hours. This nut bread is delicious served hot with butter. It may be served as a pudding with cream or liquid sauce. Sufficient for one loaf.

For the Modern Kitchen

A steamed quick bread from Procter & Gamble's Crisco promotional cookbook, closer in method to Boston brown bread than to anything baked. Two points matter most: the flour is measured by volume in old units, and the batter as written is very stiff.

A Little History

This comes from The Story of Crisco, the recipe booklet Procter & Gamble issued to introduce its new hydrogenated cottonseed shortening to American cooks after 1911, which is why the fat is named in the ingredient list and the mold is "Criscoed" rather than greased. The dish itself is older than the product: steamed breads were long-standing New England practice, a way to make a loaf in a kettle on the stovetop rather than heating a whole oven, and Boston brown bread is the best-known survivor of the habit. The graham flour points to another nineteenth-century thread, the whole-grain baking associated with the Presbyterian minister Sylvester Graham, whose name stuck to coarse unsifted wheat flour long after his dietary reform movement faded. English walnuts, then the standard grocery walnut as distinct from the native American black walnut, mark this as a company-kitchen recipe aimed at the middle-class housewife rather than a farmhouse one.

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