The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Swedish Rye Bread

2 tablespoonfuls sugar 3 tablespoonfuls Crisco 2 teaspoonfuls salt 1 yeast cake 3 cupfuls rye flour 1 cupful white flour 4 cupfuls boiling water In evening add Crisco, sugar, and salt to boiling water; cool, add yeast cake mixed with a little tepid water or sugar, rye flour and white flour. Allow to rise and in morning add more white flour, a little at a time, to make a stiff dough. Let rise, knead again and bake in Criscoed pie tins or cake tins as it will rise better than if baked in bread tins. Bake in hot oven half hour. When taken out of oven brush crust with a little melted Crisco.

Sufficient for four loaves.

For the Modern Kitchen

A long overnight rye sponge that finishes as a stiff dough in the morning. The published quantities are only the sponge — most of the flour is added the next day and never measured.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to teach American cooks what to do with a product nobody had needed before: Procter & Gamble's hydrogenated cottonseed oil, launched in 1911 as a substitute for both butter and lard. The book worked by taking familiar household recipes and rewriting them with Crisco in place of whatever fat they had always used, which is why a Scandinavian immigrant bread turns up in a shortening manual. Swedish rye in the American Midwest descends from limpa and its relatives, the sweetened rye loaves of Swedish home baking, usually flavored with caraway, fennel, anise or orange peel and often molasses; this version has been stripped back to sugar alone. The overnight sponge, set after supper and finished before breakfast, is often said to have been common practice in an era when bread was baked at home several times a week.

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