A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Clam Chowder with Milk or Tomato

2 Medium-sized Onions 3 Tablespoonfuls Cubed Salt Pork 1 Quart Boiling Water 1 Quart Clams 1 Pint Sliced Potatoes 1 Tablespoonful Flour 1 Tablespoonful Snowdrift 1 Pint Milk, or 1 Pint Canned Tomatoes 2 Teaspoonfuls Salt ¼ Teaspoonful Pepper Put the pork in the soup kettle and slowly try out the fat. Then add the onions, chopped; cook gently for three minutes, add the water and, when boiling, the clams, potatoes, and seasonings. Simmer thirty minutes and thicken with the flour and Snowdrift rubbed together. Then add the milk, or tomato, whichever is used, let cook a few moments and serve.

If desired, a half cupful of corn, or chopped carrot may be added with the potatoes.

For the Modern Kitchen

A promotional recipe from a shortening company, and a rare printing that offers the milk and the tomato chowder as equal options rather than taking sides. Two things need attention before you cook: the brand-name fat and the treatment of the clams.

A Little History

Snowdrift was a cottonseed-oil shortening promoted through free and low-cost cookbooks in the early twentieth century, a standard marketing method of the era: the recipes are ordinary American home cooking with the brand name inserted wherever fat is called for. The chowder itself sits on the line of a long regional argument. Clam chowder thickened with milk is associated with New England and with the salt-pork-and-potato base visible here; the tomato version is generally traced to New York and southern New England coastal cooking and is usually called Manhattan clam chowder. Offering both from one set of instructions was the sensible course for a national brand with customers on both sides. The word chowder is commonly traced to the French chaudière, a cooking pot, by way of the fishing communities of the North Atlantic, and the pork-onion-potato-fish combination of this recipe is the oldest part of it.

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