A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Tea Rolls

(May be completed in Four Hours) 1 Compressed Yeast Cake 1/4 Cupful Tepid Water 3/4 Cupful Milk 1 Tablespoonful Sugar 1½ Tablespoonfuls Snowdrift ¾ Teaspoonful Salt 3 Cupfuls Flour Scald the milk and add the sugar, Snowdrift and salt. Cool it until tepid and then add the yeast, dissolved in the warm water, and beat in half the flour. Continue stirring until it is smooth. If not stiff enough to knead, add a little more flour. Knead until elastic, then set to rise in a bowl oiled with Snowdrift. Cover, and when doubled in bulk, shape as desired. Place an inch apart on a bakingpan, rubbed with Snowdrift, let rise until doubled in bulk, bake in a hot oven, 375 degrees F., about fifteen minutes, then rub over with Snowdrift.

These rolls may be completed in about three hours, by omitting the first rising, shaping the rolls after they have first been kneaded, but the texture is not as fine, nor the flavor so good.

For the Modern Kitchen

A plain enriched roll dough from a shortening company's promotional cookbook, so the fat is named on every line. The numbers have suffered at the typesetter's hands in two places.

A Little History

Snowdrift was a cottonseed-oil shortening from the Southern Cotton Oil Company, and the various editions of the Snowdrift cook book existed to persuade cooks to reach for it instead of lard or butter. That accounts for the odd insistence here on greasing the bowl, the pan and the baked tops with the product. The recipe itself is a standard American milk-and-shortening roll of the early twentieth century, and its most telling detail is the promise in the title line: compressed baker's yeast, sold fresh by the cake in America from the last quarter of the nineteenth century, made a four-hour roll possible in a home kitchen where an earlier generation would have kept a sourdough or hop yeast going and planned a day ahead. The closing admission, that skipping the first rise saves an hour but costs texture and flavor, is the sort of honesty that these branded cookbooks did not always trouble with.

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