Five Roses Cook Book

Two thousand Canadian cooks sent in their best recipes; the mill printed them, and put its own flour in every one.

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B. F. Waffles

Lake of the Woods Breakfast Food makes delectable waffles by substituting 1½ cups of the cereal for the 2 cups of Five Roses flour in the ordinary waffle recipe given on page 52. Mix with cold water.

For the Modern Kitchen

This is a variation rather than a standalone recipe: it swaps the flour in the book's basic waffle batter for the mill's own breakfast cereal. Everything depends on the recipe it points back to, and on how a coarse cereal behaves next to flour.

A Little History

The Five Roses Cook Book was published by the Lake of the Woods Milling Company, and pages like this one are the reason it exists: a recipe collection that doubles as a catalogue for the mill's products. Five Roses flour was the flagship, but the company also sold a wheat breakfast cereal, and a short note showing that the cereal could stand in for flour in a waffle batter quietly widens its usefulness in the household. Milled breakfast cereals were a growth industry in North America around the turn of the twentieth century, and millers with an established flour brand were well placed to sell them. It is reasonable to suppose that the habit of cooking with the breakfast cereal — in waffles, muffins, puddings — suited a maker's interests, partly as thrift and partly because a box of cereal that has more than one use gets bought again sooner.

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