Five Roses Cook Book

Two thousand Canadian cooks sent in their best recipes; the mill printed them, and put its own flour in every one.

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Beef Croquettes

4 cups minced meat 1 egg 4 tablespoons home-made tomato catsup 2 tablespoons salad dressing ⅓ cup Five Roses flour 1 medium-sized onion (chopped).

Mix all together. Moisten with gravy, season to taste. Make into cakes and fry.

For the Modern Kitchen

A leftover-beef dish from a flour company's promotional cookbook, written for cooks who already knew what a croquette looked like. Two words in the ingredient list need translating before anything else.

A Little History

The Five Roses Cook Book was issued by the Lake of the Woods Milling Company, whose Five Roses flour was milled from Manitoba hard wheat and sold across Canada; the book was distributed in enormous numbers to households that bought the flour, and recipes were contributed by users of the brand. That origin explains why a beef croquette specifies its flour by name and why the instructions are so telegraphic — the audience was assumed to be experienced, and the point of the page was the flour. Croquettes themselves come from the French croquer, to crunch, and by the late nineteenth century they were the standard genteel solution to cold roast meat: mince it, bind it, fry it, and serve it as though it had always been intended.

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