Five Roses Cook Book

Two thousand Canadian cooks sent in their best recipes; the mill printed them, and put its own flour in every one.

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Date Bread

1 egg. 1/2 cup sugar. 1½ cups sweet milk 4 cups Five Roses flour 1 teaspoon salt 2 teaspoons baking powder 1 lb. stoned dates 1 cup chopped walnuts.

Put in buttered loaf pan. Let rise ½ hour, then bake in moderate oven.

For the Modern Kitchen

A bare-bones quick bread of the sort that fills the "Fancy Bread" chapters of milling-company cookbooks: the flour company assumed you already knew how a loaf behaved. A few gaps need filling before it works.

A Little History

The Five Roses Cook Book was issued by the Lake of the Woods Milling Company of Montreal in the 1910s and distributed in enormous numbers to Canadian households, many of the recipes contributed by home cooks who used the brand. Its "Fancy Bread" section catches a specific moment: baking powder had made a loaf possible in an afternoon rather than a day, and dates, shipped in pressed blocks from the Persian Gulf, North Africa and the Middle East, had become cheap enough in North American grocery stores to be used by the pound rather than the handful. Date and nut loaves multiplied in community and promotional cookbooks through the 1910s and 1920s for exactly that reason. The stray instruction to let it rise half an hour may be a holdover of habit, the kind of yeast-bread reflex that can survive in print long after the leavening has changed underneath it, though a half-hour stand appears deliberately in plenty of period quick-bread recipes.

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