The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Griddle Cakes

2 tablespoons Mazola 2 tablespoons Karo, Red Label 1 egg, beaten 2 cups milk 1/3 cup Argo or Kingsford's Cornstarch 2¼ cups flour 4 teaspoons baking powder 1 teaspoon salt Combine the Mazola, Karo, egg and milk. Sift together the dry ingredients, beat into the liquid mixture until all the lumps have disappeared and the mixture looks bubbly. Fry on a griddle slightly oiled with Mazola, putting the batter on by tablespoonfuls and keeping the cakes well separated. Turn as soon as they are bubbly all over. Serve at once with Karo or fruit syrup.

For the Modern Kitchen

A brand-led pancake formula from a corn-products promotional booklet: every named ingredient is a Corn Products Refining Company line. The substitutions are straightforward, and the cornstarch is what makes these cakes different from a plain flour batter.

A Little History

This is a house recipe from a Corn Products Refining Company booklet, and it reads like one: Mazola oil, Karo syrup, and Argo or Kingsford's cornstarch appear in a single short list because the company sold all of them. Karo corn syrup was introduced in the first years of the twentieth century and Mazola corn oil about a decade later, and both were promoted hard through free and cheap recipe pamphlets that showed home cooks how to use a corn syrup in place of sugar and a seed oil in place of butter or lard. The cornstarch in the batter is the giveaway detail — a genuinely useful technique for tender cakes, and also a third product moved off the shelf. Griddle cakes themselves were long established as an American breakfast staple, cooked on a soapstone or iron griddle over the range; what the booklet contributes is the refined-corn pantry, syrup poured over cakes made partly of corn starch and cooked in corn oil.

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