The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Lentils and Rice

3 tablespoonfuls Crisco ½ cupful lentils ½ cupful milk 1/2 cupful water 1 teaspoonful curry powder 1 small onion 1 tablespoonful lemon juice 1 cupful boiled rice Salt and pepper to taste Wash lentils and soak them in milk twelve hours. Melt Crisco, slice onion and fry a pale brown, add curry powder, milk, water, seasonings, and lentils, simmer two hours and add lemon juice just before serving. Serve with rice.

Vegetables

For the Modern Kitchen

A 1913 curried lentil dish built around Crisco's then-novel selling point: a vegetable fat that behaves like lard. Two things need attention before you cook it — the twelve-hour milk soak and the two-hour simmer, both of which belong to an older kind of lentil.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil to teach American cooks what to do with a product that had no precedent in their kitchens: hydrogenated cottonseed oil, introduced by Procter & Gamble in 1911. Because it was neither butter nor lard, Crisco was marketed hard to households keeping kosher and to those avoiding animal fat, and the vegetable chapter is where that argument is made most plainly — dishes like this one need a frying fat, and here it is one with no meat in it. Lentils and rice together are far older than the book, the pairing running through Middle Eastern and South Asian cooking as mujaddara, kushari and khichdi, and it is khichdi, filtered through British India, that most likely explains the curry powder and lemon juice. The result is a genteel Anglo-American curry of the period: mild, milk-thickened, and served with rice rather than mixed into it.

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