The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Stuffed Potatoes

(Kate B. Vaughn) 2 tablespoonfuls melted Crisco 6 large potatoes 2 tablespoonfuls grated cheese 1 yolk of egg Salt and pepper to taste Wash six well shaped white potatoes and rub skin with Crisco. Bake until tender, cut slice off one end, and with a teaspoon remove all potato from shells. Mash the potato, adding Crisco, cheese, seasonings, and egg yolk. Refill shells and bake fifteen minutes. Serve hot on napkin. Sufficient for six potatoes.

Vegetables

For the Modern Kitchen

A twice-baked potato from a promotional cookbook, so the fat is the point. The method is sound; only the missing temperatures and the vanished serving convention need translating.

A Little History

Crisco went on sale in 1911, and this recipe, credited to Kate B. Vaughn, is advertising as much as cookery: it finds a place for the new hydrogenated cottonseed shortening even where a cook would have reached for butter or drippings. Attaching the name of a domestic-science writer to a recipe was a device that lent an unfamiliar industrial fat the authority of a figure women readers already trusted. The stuffed or twice-baked potato itself was not new; it appears in American and English cookery well before Crisco existed. What the recipe records is the moment a manufactured fat began working its way into dishes that had never needed it.

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