The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Potato Pone

2 tablespoonfuls Crisco 1 generous cupful grated raw sweet potatoes 1 cupful molasses 1 cupful milk 1 teaspoonful powdered ginger ½ teaspoonful powdered cinnamon 1/2 teaspoonful salt 1 tablespoonful chopped 1/2 cupful sugar candied orange peel Grate potatoes or put them through meat chopper, add molasses, sugar, milk, Crisco, salt, spices, and orange peel. Mix well, turn into Criscoed fireproof dish and bake in moderate oven till firm. Sufficient for one small pone.

For the Modern Kitchen

A sweet potato pudding baked until set, from Procter & Gamble's 1913 Crisco promotional cookbook. The ingredient list was typeset in two columns and reads scrambled in most reprints; sorted out, it is 2 tablespoons Crisco, 1 generous cup grated raw sweet potato, 1 cup molasses, 1 cup milk, 1 teaspoon ground ginger, 1½ teaspoons ground cinnamon, ½ teaspoon salt, ½ cup sugar, and 1 tablespoon chopped candied orange peel.

A Little History

Sweet potato pone is a dish of the American South, and the name carries its own history: pone is generally traced to a Virginia Algonquian word for something baked, recorded by English colonists in the early seventeenth century and later attached to cornbread made without a raising agent. Applied to grated raw sweet potato bound with molasses and milk, it names a pudding rather than a bread, and versions appear in Southern manuscript and printed cookbooks in the nineteenth century. Its appearance in The Story of Crisco is characteristic of that book's method: Procter & Gamble had Marion Harris Neil rewrite a broad range of familiar American recipes with Crisco in place of the butter or lard they had always used, so that a home cook meeting the new shortening in 1913 would find it in dishes she already knew.

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