The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rye Muffins

2 tablespoonfuls melted Crisco 1 cupful ryemeal 2 tablespoonfuls brown sugar ½ teaspoonfuls baking powder 1 egg 2 teaspoonful salt 1 cupful milk Sift flour, meal, baking powder, and salt together. Beat egg and sugar together, then add them with milk and melted Crisco. Mix and divide into Criscoed gem pans and bake in moderate oven twelve minutes. Sufficient for twelve muffins. 1 yeast cake 4 tablespoonfuls sugar ½ cupful Crisco

For the Modern Kitchen

A plain quick-bread muffin from Procter & Gamble's 1913 promotional cookbook, written to demonstrate that hydrogenated shortening could stand in for butter and lard. Two things in the text need sorting out before you start.

A Little History

The Story of Crisco appeared in 1913, two years after Procter & Gamble launched Crisco in 1911 as the first widely sold hydrogenated cottonseed shortening, and its recipes are credited to Marion Harris Neil, described on the book's own title page as formerly cookery editor of the Ladies' Home Journal. The book's job was to prove that the new fat could do everything butter and lard did, which is why a modest rye muffin gets the same careful treatment as a company cake: every recipe is a demonstration, and "Criscoed" appears as a verb throughout. Rye itself was long-established in American home baking, particularly in New England and the mid-Atlantic, where it grew on thin soils that would not carry wheat and turned up in rye-and-Indian bread, brown bread, and quick breads like this one. By 1913 rye was no longer a necessity but a flavor, and a muffin of rye meal cut with white flour and raised with baking powder is a fair snapshot of that transition.

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